Digital PR Specialist

Remote
Full Time
Marketing
Mid Level

THE COMPANY

We’re rapidly growing and looking for driven and customer-obsessed professionals to help our team revolutionize the career-services industry.

Career.io, a division of Talent Inc. is dedicated to creating a better landscape for job seekers everywhere. As the only AI and human-powered career platform where job seekers can find everything they need for any step of their job search or career growth, all in one place.

We are committed to helping job seekers write the next chapter of their careers and we want to help write yours, too! We hire for growth and longevity because we value the happiness and well-being of our employees.

THE ROLE

Here at Career.io, we are looking for an experienced Digital PR Specialist to join our rapidly growing, dynamic team. In this role, you will be responsible for managing our outreach process, including reaching out to news outlets, bloggers, and other relevant websites. Your goal will be to improve our search engine rankings and online visibility.

This is a 100% remote/work-from-home role.

THE KEY RESPONSIBILITIES

  • Develop and implement outreach and digital PR strategies for the website.
  • Create digital PR and outreach campaigns with the goal of improving our online presence.
  • Conduct competitive analysis and research to identify new digital PR opportunities.
  • Come up with interesting, creative, and innovative ideas for the campaigns.
  • Outreach management:
    • Create a rich media list by identifying relevant websites, news outlets, bloggers, and journalists.
    • Build outreach email templates, including follow-ups, to streamline the communication process.
  • Collaborate with the content team to create attractive content.
  • Track and report on digital PR campaigns and their impact on search rankings and traffic.
  • Work with other members of the SEO team to improve website ranking and visibility.
  • Use tools like Ahrefs, Google Search Console, Google Analytics, and others to measure effectiveness.

THE MUST-HAVES

  • Minimum of 2 years of proven experience in a digital PR or outreach team.
  • English proficiency, both speaking and writing.
  • Proven experience with digital PR campaigns (you should be able to answer the following questions: name a successful campaign, type of strategy/outreach used, results, and impact).
  • Strong understanding of SEO best practices.
  • Excellent communication and negotiation skills.
  • Ability to analyze data and make data-driven decisions.
  • Proficiency with SEO tools such as Ahrefs, Google Search Console, Google Analytics, Pitchbox, etc. 
  • Ability to work with cross-functional teams.
  • Networking skills.
  • Highly organized with strong project management skills.
  • Creative thinker with a problem-solving mindset.

THE NICE-TO-HAVES

  • Experience with CMS platforms.
  • Proficiency in multiple languages can be an advantage for international outreach.

If you are a proactive, results-driven individual with a passion for SEO and Digital PR, we would love to hear from you.

At Career.io, we believe that diversity in thought and cultural background leads to better teams and stronger companies. We seek talented, qualified employees, regardless of race, color, sex/gender (including pregnancy, gender identity, and gender expression), national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Talent Inc. is proud to be an Equal Employment Opportunity Employer.

Come join our team. Together, we’ll help others tell their career stories and land their dream jobs.

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