Demand Generation Manager
THE COMPANY
We’re rapidly growing and looking for driven and customer-obsessed professionals to help our team revolutionize the career-services industry.
Career.io is dedicated to creating a better landscape for job seekers everywhere. Through our community of career experts and data insights, we empower professionals to take control of their careers, tell the best version of their career stories, and reach their full potential.
We’re committed to helping job seekers write the next chapter of their careers and we want to help write yours, too! We hire for growth and longevity because we value the happiness and well-being of our employees.
THE ROLE
We are seeking a results-driven Demand Generation Manager to own and execute our B2B demand generation strategy. This role will focus on building and scaling integrated marketing campaigns that drive pipeline growth, accelerate revenue, and establish Careerminds as the go-to outplacement partner for enterprise and mid-market organizations.
You will partner closely with Sales and Content to design and implement programs that attract, nurture, and convert HR leaders, CHROs, and decision-makers in the outplacement space.
This is a 100% remote/work-from-home role.
THE KEY RESPONSIBILITIES
Strategy & Planning
- Develop and execute a multi-channel demand generation strategy focused on generating high-quality leads and driving opportunities through the funnel.
- Align campaigns with revenue goals and sales objectives, ensuring measurable impact on pipeline growth.
Campaign Management
- Plan and manage integrated campaigns across channels (paid media, ABM, email, social, webinars, events, and partnerships).
- Test and optimize messaging, targeting, and creative for maximum performance.
Lead Nurture & Conversion
- Design and manage automated nurture programs in HubSpot to engage prospects and accelerate conversion.
- Optimize lead scoring and routing processes in collaboration with Sales
Content & Messaging
- Collaborate with content to create compelling assets (eBooks, case studies, webinars, thought leadership) that support campaigns.
Analytics & Reporting
- Track, analyze, and report on KPIs including lead volume, cost per lead, MQL-to-opportunity conversion, and campaign ROI.
- Use data insights to continuously refine demand generation efforts.
Collaboration & Alignment
- Partner with Sales to ensure seamless handoff of qualified leads and alignment on ABM programs.
THE MUST-HAVES
- 5+ years in B2B marketing, with 3+ years in demand generation for SaaS, HR tech, or professional services.
- Strong understanding of demand generation tactics, ABM, and marketing automation.
- Proficient in HubSpot, LinkedIn Ads, Google Ads, and analytics tools (GA4, Looker, etc.).
- Data-driven mindset with experience managing budgets and optimizing ROI.
- Excellent project management, organizational, and communication skills.
- Experience targeting HR leaders, CHROs, or enterprise buyers is a plus.
At Career.io, we believe that diversity in thought and cultural background leads to better teams and stronger companies. We seek talented, qualified employees, regardless of race, color, sex/gender (including pregnancy, gender identity, and gender expression), national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Career.io is proud to be an Equal Employment Opportunity Employer.
Come join our team. Together, we’ll help others tell their career stories and land their dream jobs.